Strategic vision
“Our turnover has almost doubled every year since our set-up (except for the
last two pandemic years). We are no longer a start-up but are firmly evolving into a ‘scale-up’. By 2025, in terms of turnover, we want to be one of the top European producers of deburring machines. In terms of machine technology and Industry 4.0 innovations, we believe we are already in the top three,” explained Joost Kouwenbergh, Business Officer, Q-Fin.
“Continuous innovation in software and handling solutions around our machines, as well as further development of the German market, is essential to reach this target. We almost doubled our annual machine output from last year and support 1200 Q-Fin machines across Europe, Australia and the United States for customers,” he added.
The German market is a key strategic focus for the company. It has gained a foothold in the country by establishing its own sales office in Düsseldorf in 2019, with two account managers and a dealer in the south of Germany. In the meantime, many machines have also been installed in Germany.
“We mainly focus on Europe i.e.
The Netherlands, Benelux countries and Germany, in particular. We always exhibit at Blechexpo and EuroBLECH, two important exhibitions in Germany. Over the last three/four years, we have focused strongly on the German market and have also invested in more engineers (there are now eight engineers out of a total workforce of 35 people). Half of our turnover is from the Benelux countries, but the German market is about 7/8 times larger. The growth, for us, will mainly be focused in Germany,” continued Joost Kouwenbergh.
Its head office, with showroom and demonstration centre, is based at Bergeijk (Noord-Brabant), The Netherlands. All its machines are assembled there, although all metal components, after engineering, are sourced from its sister companies in the group.
The last two years of the COVID-19 pandemic affected the company’s turnover but also taught it new ways to communicate with its customers which it still employs today (such as online machine demonstrations).
“The second half of 2021, when the first exhibition in Holland took place after the pandemic along with two events in Germany (including Blechexpo last year), helped a lot. In the last quarter of 2021, our sales exploded as customers had been waiting until then to make their investments,” added Kouwenbergh.